Lancôme have really changed their positioning recently, targeting the younger customer especially with this new mascara ‘Monsieur Big’. A good mascara that lasts all day without it flaking all over your face and volumises lashes with just one stroke. Monsieur Big promises thicker looking lashes up to 12x more volume and I was really impressed after the first application. The large soft bristles do immediately lengthen lashes, whilst separating them and coating them with black intensity. I have been using this mascara daily and feel more awake as soon as I put this on. I have been using this mascara now for a few months and it has not clumped like some of the other luxury beauty brands.