Whilst on my short trip to London, I discovered a great concept for a pop up store which was the ‘Tiffany Tuck Shop’ located at Somerset House in sponsership with ‘London skate’. The fantastic sponsership gave children the opportunity to skate for free on ‘London’s most glamorous ice rink’, at a certain time of the day, whilst enjoying a Tiffany cupcake and a hot chocolate. What a perfect combination for this winter weather! I thought the Tiffany gift box style pop up store was visually exciting, not only outside but inside where you could enter a magical christmas themed store with exciting products and gifts to purchase. As you can see the handmade cupcakes were decorated just as the Tiffany gift box and seemed to go down well with the kids.