I discovered this streetwear brand a couple of weeks ago when I saw it on two friends and then in Sunday Times Style magazine and it caught my attention. Jaded London launched this Summer and is available to buy at Selfridges, River Island & Topshop. The collection is made using techno-scuba fabric and digital prints. My favourite print is the Flower Pop Sweatshirt featured at the bottom of this post. I like the mix of primary and neon colours. This is definitely on my 2014 wish list!