I have just arrived back from New York city, the city that never sleeps. I was surprised that there was actually a street called Fashion avenue! As a fashion student I really enjoyed exploring all different areas of the culture and the types of stores, each with an individual character. Fifth Avenue has many high fashion luxury brands including Louis Vuitton, Gucci and Jimmy Choo. These exclusive shops are more like department stores, most of them comprising of three or four floors! Then there is also American casual wear that can be found in Abercrombie and Fitch. I found it extremely dark and you can hardly hear yourself think its so loud. The clothes are layed out in an organised manner, with each style of garment stacked in a range of colours. If you like vintage shops then Soho is the place to go. It is filled with little quirky shops, where the clothes are arranged in a random order and everything is priced accordingly. You can certainly find a bargain in there.

This shop front in Juicy Couture caught my eye as I felt this was a good advetising technique. This season most people seem to be buying vintage clothing as there is no one particular fashion. Then there are the major department stores, each one with its own character and style of decor.

Saks Fifth ave is filled with many designer labels, all at expensive prices. Many shops are now stocking their Spring/summer 2009 collections, but I was put off buying summer stuff as it was -5 degrees when I was there. New York is such an amazing city and if you get the opportunity to go I would really recommend it. There is just so much to do and so much to see.